A website is only part of the digital strategy process. It’s actually the last step. Now you must close the deal and provide a clear convincing roadmap for your customer to take action and contact you, or complete a purchase. Without this, your website may not be generating quality leads, no mater how effective your digital or print advertising.
Ever Wonder Why It’s Getting Harder and Harder to Get Noticed?
What Can You Do?
The webpage a visitor is directed to is called a landing page. This is the last stage of the sales journey where you want your customer to take action. It’s important to avoid confusion here, and offer the proper options for your visitors to choose. A clear Call to Action (CTA) completes the digital sales funnel. Without it, your targeted advertisement and search engine optimization render your website dead in the water.
Our Websites Sell For You
We build websites that fit your brand and function to generate sales leads. We combine user experience with action in mind, for a website that is professionally designed and effective. Our websites include:
An optimal User Experience
Gives users a clear path to take an action or purchase
Automated so you are there, even when your not
Built so your visitors can get in touch with you easily
Showcase your product or expertise in a way just as unique as you
Integrated with social media, so your visitors are always up to date
Analytics built in so you always know what your visitors are doing
Our End To End Approach
We learn about your company and ask you the critical questions that help our begin to construct your ideal website. We want to know your vision and goals, and any challenges in reaching your target audience.
This includes the main purpose (aka the goal or bottom line), the target audience, and the kind of content information you desire to provide and obtain. These elements are the DNA make-up of a successful website.
Together we drill down to determine the optimal user experience through the identification of personas and their usability, attributes, and habits to establish the ideal mood & tone to that speaks them and gets them to take action.
From careful research to in-depth analysis and extensive planning, leading website designs can only be created once the goals of a project have been carefully outlined so key elements are visually stunning, yet easy to use.
After all rounds of changes have been completed and the website has been approved for launch, we will optimize it to perform the best is can organically on the web using keyword-rich title tags, keyword-rich URLs, keyword-rich image alt tags, and compelling meta descriptions.
Once your web presence is complete, that’s not enough to retain customers. Receive routine design audits in which a variety of testing tools (e.g., heat mapping, A/B testing) are used to subtlety adjust layouts, calls to action, and visual hierarchy. This non-stop improvement creates websites that not only keep looking like four-star restaurants but also have the functionality and advanced programming to deliver leads, clients, and revenue.